diff --git a/zencoding.vim b/zencoding.vim
index 85737cd..7226e35 100644
--- a/zencoding.vim
+++ b/zencoding.vim
@@ -99,7 +99,7 @@ for item in [
     exe "let g:" . item.var . " = '" . item.key . "'"
   endif
   if !hasmapto(eval("g:" . item.var), item.mode)
-    exe "imap " . s:target . " " . item.key . " <plug>" . item.plug
+    exe item.mode . "map " . s:target . " " . item.key . " <plug>" . item.plug
   endif
 endfor